Emily Basileo

Emily Basileo

Boulder, Colorado, United States
3K followers 500+ connections

About

I am your quintessential integrator. I craft comprehensive strategies and empower…

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Publications

  • 7 Tips to Map Out Your Next Geo-Fencing Strategy

    InMobi

    With mobile devices becoming more ingrained in everyday users’ lives and as buyers’ expectations increase, advertisers must fight to remain center stage. Their mobile ads must be both engaging and relevant – and these days, location is becoming even more important.As location targeting becomes the norm, don’t get fenced out!

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  • Mobile Gaming Cross-Market Analysis 2014

    InMobi

    Mobile gaming is on the rise and not just in the United States; it’s an international affair! Yet gameplay differs drastically across regions, and history plays a big part in how these different gameplay behaviors play out today.

    In this paper we will analyze gaming landscapes, gameplay habits, and gameplay context in the United States, China, and Korea. Through this analysis we will better understand how to create a robust monetization strategy that accounts for the specific trends of…

    Mobile gaming is on the rise and not just in the United States; it’s an international affair! Yet gameplay differs drastically across regions, and history plays a big part in how these different gameplay behaviors play out today.

    In this paper we will analyze gaming landscapes, gameplay habits, and gameplay context in the United States, China, and Korea. Through this analysis we will better understand how to create a robust monetization strategy that accounts for the specific trends of each region.

    Three themes will be discussed in this paper:
    - How differences across markets impact a country’s gaming landscape
    - How gameplay and context differs across markets and factors that may contribute to these differences
    - How mobile developers can tailor their acquisition and monetization strategies to each of these markets

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  • Mobile Gaming Playbook, United States 2014

    InMobi

    The game industry is evolving – from consoles to mobile and from armchair warriors to on-the-go gamers – opportunities to monetize are multiplying. The rise of mobile game adoption has broken barriers to reach and scale, and developers are clamoring to climb the charts. However, without a succinct monetization strategy, even top titles may see little to no return.

    This whitepaper attempts to identify game segmentation trends, provide in-depth analysis of game consumer thought and…

    The game industry is evolving – from consoles to mobile and from armchair warriors to on-the-go gamers – opportunities to monetize are multiplying. The rise of mobile game adoption has broken barriers to reach and scale, and developers are clamoring to climb the charts. However, without a succinct monetization strategy, even top titles may see little to no return.

    This whitepaper attempts to identify game segmentation trends, provide in-depth analysis of game consumer thought and behavior, and provide insight on how marketers can utilize gamer metrics to construct successful app acquisition and monetization strategies in the US market.

    See publication
  • The Personal Technology Revolution: Smart Wearables Moving Mainstream, Blurring Boundaries Between Human and Tech

    InMobi

    Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such an inherent part of our lives that devices now allow us to stay connected at all times. Personal technology has evolved from merely carrying portable devices to the state of actually wearing our devices. Among these advances are smart watches, smart glasses and wearable health/fitness monitors – and…

    Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such an inherent part of our lives that devices now allow us to stay connected at all times. Personal technology has evolved from merely carrying portable devices to the state of actually wearing our devices. Among these advances are smart watches, smart glasses and wearable health/fitness monitors – and these are merely stepping stones into the personal technology revolution

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  • The State of Mobile App Monetization, Country 2014 Q2

    InMobi

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Network Landscape
    China Findings
    India Findings
    Japan Findings
    South…

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Network Landscape
    China Findings
    India Findings
    Japan Findings
    South Korea Findings
    United Kingdom Findings
    United States Findings
    The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis.

    See publication
  • The State of Mobile App Monetization, Global 2014 Q2

    InMobi

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Network Landscape
    Platform Level Performance
    Device Level…

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Network Landscape
    Platform Level Performance
    Device Level Performance
    Manufacturer Level Performance
    Slot Size Analysis
    Site Categories Analysis
    Key Takeaways
    The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis.

    See publication
  • The State of Mobile App Monetization, Global 2014 Q3

    InMobi

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network for Q3, 2014.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Key Insights
    Network Landscape
    Ad Categories
    Ad Formats
    Most…

    InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these report showcase the latest trends within the mobile app ecosystem on our network for Q3, 2014.

    Developers can leverage these insights to better understand the global app ecosystem and maximize ad revenue.

    Topics Covered:

    Key Insights
    Network Landscape
    Ad Categories
    Ad Formats
    Most Lucrative Times
    Key Takeaways
    The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis.

    See publication
  • Vertical Insights, Consumer Electronics - Smart Devices, US 2014

    InMobi

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase Smart devices (smartphones and tablets) in the US are using mobile media and how advertisers can best communicate with this audience.

    Some highlights:

    - Mobile is the preferred media…

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase Smart devices (smartphones and tablets) in the US are using mobile media and how advertisers can best communicate with this audience.

    Some highlights:

    - Mobile is the preferred media channel for smart electronics information; 91% would use mobile to help them shop
    - Price, screen size and screen quality are the most important factors for smartphone and tablet purchase; tablet shoppers also prioritize compatibility with other devices
    - 4 out of 5 of Smart shoppers imagine mobile advertising of smart electronics could influence their electronics purchase
    - Smart shoppers are most interested in ads with deals and promotions

    Check out our full report to learn about:

    - Smart Device Consumer Profile
    - The Role of Mobile in Shopping
    - Mobile Ad Receptivity
    - Personas
    - Tips to Combat Showrooming
    - Path to Purchase

    See publication
  • Vertical Insights, Smart Wearable Devices, US 2014

    InMobi

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase Smart wearable devices in the US are using mobile media and how advertisers can best communicate with this audience.

    Some highlights:

    - Mobile is the preferred media channel for smart…

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase Smart wearable devices in the US are using mobile media and how advertisers can best communicate with this audience.

    Some highlights:

    - Mobile is the preferred media channel for smart wearable electronics information; 44% prefer mobile phones, 36% prefer desktop PC/ laptop, and just 24% in person at a physical store location
    - 88% of wearable shoppers are Mobile Showroomers; 41% find better prices elsewhere and 38% compare products or brands
    - Wearable owners most likely learned about new devices via mobile (57%) and TV (37%), versus via desktop PC or laptop (23%) or in print (19%)
    - 85% of wearable shoppers imagine mobile advertising of smart electronics could influence their electronics purchase
    - Wearable shoppers are most attracted to mobile ads with deals/ promotions (54%) and ads they can save to view later (44%)

    Check out our full report to learn about:

    - Wearable Shoppers Profile
    - The Role of Mobile in Shopping
    - Mobile Ad Receptivity
    - Personas
    - Tips to Combat Showrooming
    - Path to Purchase

    See publication
  • Vertical Insights: Retail Grocery, UK 2014

    InMobi

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how UK grocery shoppers on mobile use their devices to help them shop and how advertisers can best communicate with this audience.

    Some highlights:

    - 2 out of 3 Modern Grocery Buyers use mobile to research…

    InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how UK grocery shoppers on mobile use their devices to help them shop and how advertisers can best communicate with this audience.

    Some highlights:

    - 2 out of 3 Modern Grocery Buyers use mobile to research grocery and grocery store information – most often to learn about and compare prices, promotions and discounts.
    - 1 out of 3 Modern Grocery Buyers have downloaded an official grocery store app; 61% of Modern Grocery Buyers who have downloaded a store app use it regularly or sometimes

    See publication

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